When young Dave Caolo was first striking out in the world, he earned a living scooping ice cream at Ben & Jerry’s. One of the features of a Ben & Jerry’s store is fresh waffle-cones.
“Every morning while the waffle cones baked,” says Caolo, “the manager would have us prop the front door open. That [...]
At least once a week, 20 minutes per week.
That’s what we tell clients they need to do to keep their websites dynamic, to maintain a thriving web presence for their businesses.
But reality is that that’s not always possible. Sometimes, inspiration comes easily and we can bang out a post a day for a week or [...]
We at Soutter & Caolo are often interrogated about our love affair with Twitter. “What is Twitter?” our clients ask. “And how important can it really be for me?”
In short, Twitter is a broadcasting tool that allows you to post a 140-character message from your computer or your phone. Why is this important? Because it creates one [...]
Business owners tell us that the number one reason they don’t want an online presence is a fear of negative comments.
“I don’t want my business to have a blog because I am concerned that one bad day could bring a hailstorm of negativity about me published to my own website.”
While it’s a logical conclusion, it’s [...]
Good blogging can be learned. It takes practice, some basic skills, and a little courage. But once the basics are mastered, good blogging is great business. So it’s worth a little investment to get the return. Here are five basic elements of good blogging for great business:
The question for you is: how many people need to be reading your blog in order to justify the time and money that must be spent establishing and maintaining it? Are people really going to be reading that much about the products they consume?
How often do you check your dentist’s website?
Right.
Now how often would you check it if she provided weekly tips on home-whitening products, ways to know if tooth pain is serious — or even advice on how much sugar is okay?
What if you saw a story in the news about the dangers of some plaque removal [...]
Why would a Chinese restaurant need a blog?
Today, with almost seven million people in the greater Boston area, the Globe circulates less than 200,000 newspapers per day, and steadily declining. Vanguard local radio stations are folding after three or four decades of popular programming, and most teenagers have no idea what an FM signal band [...]
Here’s me on a table, with a megaphone:
Attention, Mom and Pop! The Internet is not your enemy. It is your knight in shining armor.
On an average day, Ellie Schoenberger gets a lot of e-mails. She gets them from friends and family, she gets them from her blog, she gets them from her Etsy shop, where Schoenberger sells her original handmade jewelry.
One day, she got an e-mail from a reporter at USA Today.
“I’m doing a story on mothers who [...]
