We at Soutter & Caolo are often interrogated about our love affair with Twitter.  “What is Twitter?” our clients ask.  “And how important can it really be for me?”
In short, Twitter is a broadcasting tool that allows you to post a 140-character message from your computer or your phone. Why is this important?  Because it creates one [...]

Business owners  tell us that the number one reason they don’t want an online presence is a fear of negative comments.
“I don’t want my business to have a blog because I am concerned that one bad day could bring a hailstorm of negativity about me published to my own website.”
While it’s a logical conclusion, it’s [...]

Good blogging can be learned. It takes practice, some basic skills, and a little courage. But once the basics are mastered, good blogging is great business. So it’s worth a little investment to get the return. Here are five basic elements of good blogging for great business:

The question for you is: how many people need to be reading your blog in order to justify the time and money that must be spent establishing and maintaining it? Are people really going to be reading that much about the products they consume?