I want you to practice saying this to yourself:  The People Inside My Computer Are Real.
One of the biggest obstacles to helping businesses build their oline presences is their inability to accept that the Internet is a real place, populated with real people.  It still seems like a Dungeons & Dragons sort of semi-reality that [...]

We at Soutter & Caolo are often interrogated about our love affair with Twitter.  “What is Twitter?” our clients ask.  “And how important can it really be for me?”
In short, Twitter is a broadcasting tool that allows you to post a 140-character message from your computer or your phone. Why is this important?  Because it creates one [...]