There are blogs that generate ad revenue that support the blogger, her family, and her personal assistant.  Those blogs have millions of readers, and your chances of building an audience like that are about equal to your becoming a Hollywood mega-star.

But that’s not the point.

The question for you is:  how many people need to be reading your blog in order to justify the time and money that must be spent establishing and maintaining it?  Are people really going to be reading that much about the products they consume?

The answer is that it isn’t a question of how many people log on to your website every day.  It’s a question of which people do, and what do they get out of it when they do.

If you post a couple of times a week, you might be talking to yourself some days.

But someone might happen on your blog looking for your exact business and when he does, he’s not going to read just the post you wrote this morning.  He’s going to dig.  Into your archives, through your categories, along your tags and titles.  He’s going to learn a lot about you and how you do business.

The preliminary coffee meeting of the 1980’s and before is gone. People meet on the Web now.  The post you write that is ignored today will be carefully read by every client that Googles you hereafter.