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	<title>Soutter and Caolo</title>
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	<link>http://www.soutterandcaolo.com</link>
	<description>Helping small businesses establish a thriving web presence through social media and blogging</description>
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		<title>Until Then, There&#8217;s Facebook</title>
		<link>http://www.soutterandcaolo.com/how-to-use-social-media/until-then-theres-facebook/</link>
		<comments>http://www.soutterandcaolo.com/how-to-use-social-media/until-then-theres-facebook/#comments</comments>
		<pubDate>Sun, 07 Feb 2010 16:56:34 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[How to Use Social Media]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=434</guid>
		<description><![CDATA[Here is where I confess that I detest Facebook.
I resisted the craze for quite a while but before I knew it was seriously out of the loop &#8212; dinner conversation at family wedddings was going right over my head.
Who won what on Mafia Wars?  &#8212; And why were my brother and my husband&#8217;s brother in [...]]]></description>
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		<title>Profile:  Attorney Leanna Hamill</title>
		<link>http://www.soutterandcaolo.com/design/profile-attorney-leanna-hamill/</link>
		<comments>http://www.soutterandcaolo.com/design/profile-attorney-leanna-hamill/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 02:55:26 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Dynamic Home Pages]]></category>
		<category><![CDATA[Lawyers]]></category>
		<category><![CDATA[Profiles]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=405</guid>
		<description><![CDATA[The strongest element of this project was the blog the client brought to us.  Leanna gets it:  she instinctively understands how blogging for business works.  She uses stories to impart information relevant to her field, and to convey to potential clients that she gets them, too.
Leanna is a family and estate planning lawyer on Boston&#8217;s [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Internet IS Real &#8212; A Christmas Story</title>
		<link>http://www.soutterandcaolo.com/twitter/the-internet-is-real-a-christmas-story/</link>
		<comments>http://www.soutterandcaolo.com/twitter/the-internet-is-real-a-christmas-story/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 18:28:41 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Social Media Manners]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=401</guid>
		<description><![CDATA[I want you to practice saying this to yourself:  The People Inside My Computer Are Real.
One of the biggest obstacles to helping businesses build their oline presences is their inability to accept that the Internet is a real place, populated with real people.  It still seems like a Dungeons &#38; Dragons sort of semi-reality that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Tweets Should Be Like Baking Waffle-Cones</title>
		<link>http://www.soutterandcaolo.com/elizabeth/your-tweets-should-be-like-baking-waffle-cones/</link>
		<comments>http://www.soutterandcaolo.com/elizabeth/your-tweets-should-be-like-baking-waffle-cones/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 02:28:54 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Driving Business With Content]]></category>
		<category><![CDATA[Elizabeth]]></category>
		<category><![CDATA[How to Use Social Media]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=395</guid>
		<description><![CDATA[When young Dave Caolo was first striking out in the world, he earned a living scooping ice cream at Ben &#38; Jerry&#8217;s.    One of the features of a Ben &#38; Jerry&#8217;s store is fresh waffle-cones. 
&#8220;Every morning while the waffle cones baked,&#8221; says Caolo, &#8220;the manager would have us prop the front door open.  That [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>In Which We Explain What to Do When You&#8217;re Gone Too Long</title>
		<link>http://www.soutterandcaolo.com/elizabeth/in-which-we-explain-what-to-do-when-youre-gone-too-long/</link>
		<comments>http://www.soutterandcaolo.com/elizabeth/in-which-we-explain-what-to-do-when-youre-gone-too-long/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 20:14:24 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Driving Business With Content]]></category>
		<category><![CDATA[Elizabeth]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=391</guid>
		<description><![CDATA[At least once a week, 20 minutes per week.
That&#8217;s what we tell clients they need to do to keep their websites dynamic, to maintain a thriving web presence for their businesses.
But reality is that that&#8217;s not always possible.  Sometimes, inspiration comes easily and we can bang out a post a day for a week or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Massachusetts Governor Teaches Me a Lesson On Twitter</title>
		<link>http://www.soutterandcaolo.com/featured/the-power-of-twitter-or-how-the-governor-and-i-had-a-conversation/</link>
		<comments>http://www.soutterandcaolo.com/featured/the-power-of-twitter-or-how-the-governor-and-i-had-a-conversation/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 02:46:12 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Elizabeth]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Media Manners]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=341</guid>
		<description><![CDATA[We at Soutter &#38; Caolo are often interrogated about our love affair with Twitter.  &#8220;What is Twitter?&#8221; our clients ask.  &#8220;And how important can it really be for me?&#8221;
In short, Twitter is a broadcasting tool that allows you to post a 140-character message from your computer or your phone. Why is this important?  Because it creates one [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>How Negative Comments Can Be Great for Business</title>
		<link>http://www.soutterandcaolo.com/featured/dealing-with-negative-comments/</link>
		<comments>http://www.soutterandcaolo.com/featured/dealing-with-negative-comments/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 18:53:39 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Elizabeth]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=319</guid>
		<description><![CDATA[Business owners  tell us that the number one reason they don&#8217;t want an online presence is a fear of negative comments.
&#8220;I don&#8217;t want my business to have a blog because I am concerned that one bad day could bring a hailstorm of negativity about me published to my own website.&#8221;
While it&#8217;s a logical conclusion, it&#8217;s [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Good Blogging for Great Business</title>
		<link>http://www.soutterandcaolo.com/blogroll/good-blogging-for-great-business/</link>
		<comments>http://www.soutterandcaolo.com/blogroll/good-blogging-for-great-business/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 03:25:41 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Driving Business With Content]]></category>
		<category><![CDATA[Elizabeth]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=235</guid>
		<description><![CDATA[Good blogging can be learned.  It takes practice, some basic skills, and a little courage.  But once the basics are mastered, good blogging is great business.   So it's worth a little investment to get the return.  Here are five basic elements of good blogging for great business:]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Not the Millions of Readers, It&#8217;s The Right Hundred</title>
		<link>http://www.soutterandcaolo.com/featured/its-not-the-millions-of-readers-its-the-right-hundred/</link>
		<comments>http://www.soutterandcaolo.com/featured/its-not-the-millions-of-readers-its-the-right-hundred/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 05:07:01 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Driving Business With Content]]></category>
		<category><![CDATA[Elizabeth]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=253</guid>
		<description><![CDATA[The question for you is:  how many people need to be reading your blog in order to justify the time and money that must be spent establishing and maintaining it?  Are people really going to be reading that much about the products they consume?]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The Static Business Web Page is Dead</title>
		<link>http://www.soutterandcaolo.com/blogroll/the-static-business-web-page-is-dead/</link>
		<comments>http://www.soutterandcaolo.com/blogroll/the-static-business-web-page-is-dead/#comments</comments>
		<pubDate>Sat, 03 Oct 2009 03:23:42 +0000</pubDate>
		<dc:creator>elizabeth</dc:creator>
				<category><![CDATA[Blogroll]]></category>
		<category><![CDATA[Driving Business With Content]]></category>
		<category><![CDATA[Elizabeth]]></category>

		<guid isPermaLink="false">http://www.soutterandcaolo.com/?p=231</guid>
		<description><![CDATA[How often do you check your dentist&#8217;s website?
Right.
Now how often would you check it if she provided weekly tips on home-whitening products, ways to know if tooth pain is serious &#8212; or even advice on how much sugar is okay?
What if you saw a story in the news about the dangers of some plaque removal [...]]]></description>
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		<slash:comments>1</slash:comments>
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